| First, let me give credit to the Author of
the book Guerilla Marketing for many of Winston’s thoughts
and ideas, and let me tell you that Winston considers it a must-read.
Please remember that the first and foremost goal for all of us should
be TO INSPIRE HEALTH CONSCIOUS INDIVIDUALS TO TAKE RESPONSIBILITY
FOR THEIR PETS’ HEALTH AND WELL- BEING.
There are a million different ways that you can market your products
and your store with very little outlay of cash. The first and foremost
thing is that you need to do is:
GET ORGANIZED
No matter what you are doing you need to start some systems and repeat
them every month or every week. At this point set up a calendar on the
wall where you can’t miss it, and it might look something like this:
1st of the month - Complete your financial books for
the previous month and pay out any spiffs due to your employees in cash
out of your pocket.
2nd – Change brochures/samples to hand out (more
on this later).
3rd - Submit any co-op advertising bills to manufacturers
and distributors.
5th – Send a second billing to any manufacturers
or distributors that have not paid last month’s co-op submission.
9th - Change ½ of the end caps in your store.
Yes they need to be changed monthly. When you change it ask your distributor
reps to bring in suggestions for next month’s end caps no later
than the 25th of this month.
11th - Walk your store and review for dead merchandise.
Ask yourself why it is not selling, and if it is not profitable to keep, GET
RID OF IT! It’s just wasting valuable space.
15th - Change the 2nd half of the end caps in your
store.
17th - Hold monthly meetings to educate your employees
on current and new products.
19th - Schedule lunch with a networking partner-Vet
or Groomer or Breeder. This should be someone with whom you can network
and gain customers by cross referrals.
21st - Call any manufacturers or distributors that
have not paid the previous month’s co-op submission.
25th - Finalize and order product for next month’s
end caps.
Until Next Time,
Winston-
|
Dog
& Cat Products
